Samsung to set up Laptop, Printer Assembly Plant in Ethiopia


By Tamiru Tsige

Samsung comes up with new technology that makes decoders obsolete

March 15, 2013 — The South Korean multinational conglomerate and technology company Samsung has finalized a deal with the Ethiopian government to set up a plant that will assemble laptops and printers beginning in August.

Samsung Electronics East Africa’s Chief Operating Officer, Robert Ngeru, told journalists on March 13 in Cape Town, South Africa, during the Fourth International Samsung Conference that Samsung is providing the latest technology to African countries at a reasonably fair price. Beyond that, the company has finalized agreements with Ethiopian, Kenyan and Sudanese governments to set up assembly plants in the respective countries.

“We have finalized the agreement with officials from the Metal and Engineering Corporation and officials from other government bodies,” he said.

According to Ngeru, apart from laptops and printers, Samsung has also finalized agreements to assemble TV sets and refrigerators.

Furthermore, it was announced that Samsung South Africa and MultiChoice have announced a partnership that will see DStv decoders built into Samsung televisions.

Samsung consumers will get a free decoder for every purchase of a television set, enabling them to enjoy the benefits of digital TV immediately. Samsung has partnered with pay-television operator MultiChoice to bring the package closer to the consumers by offering a decoder with the purchase of a specified type of Samsung TV.

During the conference, which gathered some 2000 participants, Samsung introduced its latest products, including the latest Samsung Galaxy S4. The Galaxy S4 was officially inaugurated on Thursday in New York City.

Source: The Reporter